Radio Recession? Clear Channel Cuts 2500 Jobs in 4 Months
Advertisers erroneously pull advertising first when times are tough. Statistics show that you should advertise more, not less. Many advertisers are pulling back there branding ads and focusing more on direct response ads such as direct mail and Internet Marketing.
How is this effecting Radio advertising sales?
Yahoo Finance: Clear Channel is cutting 590 (MORE) Radio Jobs
“Clear Channel Communications Inc., the largest owner of U.S. radio stations, said Tuesday it is cutting 590 jobs, including some on-air personalities, in its second round of mass layoffs this year amid pressure from the recession and evaporating advertising budgets. …The previous cuts of 1,850 jobs came in January and were also in the radio division, mostly in sales.”
How can you benefit from this?
Read how I bought radio advertising for $5 a spot during DRIVE TIME!
This tip and dozens of other “Recession Marketing” techniques are available in “The Recession Marketing Guide – Secrets to Profiting in a Recession Revealed”
UPDATE: Actual layoff as of May 6th is now over 2800 Clear Channel Employees.
- Tony Darrick Baker
