Dell Beats Down the Recession with Twitter
Right now Dell Computers has over 640,000 followers on Twitter
Last December Dell announced it had exceeded $1 million in sales via its @DellOutlet on Twitter. Since 2007 Dell says its Twitter efforts have brought in more than $2 million in sales revenue.
Dell’s company blog states. “We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well.”
“We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.”
Twitter is a micro-blogging platform that is easy to set up and extremely easy to use. Right now there are hundreds of associated applications and services that can help you become a more effective marketer on Twitter.
Please note:
For less than $10, you can get a trial membership to Marketing Masters.
With that you will receive our online video series:
Twitter for Business – How to Micro-Blog for Traffic, Followers and Success!
-Tony Darrick Baker
Be sure to follow Tony @tonydbaker
