Comments on: GM – Are you the next General Motors? http://recessionmarketingguide.com/tips/gm-accountability/ Secrets to Profiting in a Recession Revealed Thu, 24 Jun 2010 05:44:21 -0500 http://wordpress.org/?v=abc hourly 1 By: Tony Darrick Baker http://recessionmarketingguide.com/tips/gm-accountability/comment-page-1/#comment-2 Tony Darrick Baker Sat, 13 Jun 2009 22:14:42 +0000 http://recessionmarketingguide.com/?p=755#comment-2 Rick, even though this comes across as harsh, this is a great article. The same standards should be held to our advertising. Now obviously with advertising you have to give it a chance to work. Sometimes it can take a minimum of 13 to 26 weeks for any ad campaign to get going. But once an advertising method has proven itself and then it starts to underperform, you must hold it accountable and either change or replace that advertising campaign. In some cases you may have to change the media altogether. For instance, print advertising in yellow pages and newspapers is not nearly as effective as it once was. Yes, you can run a successful campaign regardless, but don't advertise in a media simply because you always have. Advertise because it works. - Tony Rick, even though this comes across as harsh, this is a great article.

The same standards should be held to our advertising. Now obviously with advertising you have to give it a chance to work. Sometimes it can take a minimum of 13 to 26 weeks for any ad campaign to get going. But once an advertising method has proven itself and then it starts to underperform, you must hold it accountable and either change or replace that advertising campaign. In some cases you may have to change the media altogether.

For instance, print advertising in yellow pages and newspapers is not nearly as effective as it once was. Yes, you can run a successful campaign regardless, but don’t advertise in a media simply because you always have. Advertise because it works.

- Tony

]]>