How Restaurants Responded to Recession in 2009
Many of the large chain restaurants and franchises in the United States looked for creative ways to feed the more-ever-so price conscious masses by creating new and innovative products during the great recession in 2009.
According to Nations Restaurant News,
McDonald’s focused on premium coffee, while Starbucks Coffee zeroed in on food and debuted a lower-cost instant coffee product. Smoothie chain Jamba Juice introduced steel-cut oatmeal and pizza-like flatbreads, while Domino’s Pizza rolled out a line of bread bowl pastas. Wendy’s, the nation’s No. 3 burger brand, introduced a line of boneless chicken wings, and KFC asked customers to “unthink” its fried heritage with the long-awaited debut of Kentucky Grilled Chicken.
Dairy Queen and Sonic Drive-In introduced national value menus. Subway’s pushed their popular $5 Footlongs while Quiznos added the $4 Torpedo and the $3 Bullet subs. Burger King took aim at its biggest rival, McDonald’s with the introduction of $1 double cheeseburgers.
These types of recession strategies and tactics were predicted in The Recession Marketing Guide. Download your free copy today at http://RecessionMarketingGuide.com
